Topic
Organic SEO
Practical guides on organic search, from Google update analysis to technical audits and fixes.
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How Long Does Google Take to Crawl, Index and Update Your Pages? Google’s Own Numbers
For years the honest answer to “how long until Google picks this up?” has been “it depends”. That’s true, but it isn’t much use…
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Google Says Fact-Checking AI Content Is “Critical”. Here’s the Review Process I Use
On 1 October 2026, Google updated its guidance on AI-generated content with a word it rarely uses in its documentation: critical. It now says…
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The September 2026 Spam Update: How to Audit Your Programmatic Pages (Without Panicking)
If your site runs on templates, the September 2026 spam update is the one to watch. Google started rolling it out on 24 September,…
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