Case studies
Client work, with the numbers
What we changed for each client, and what happened next. Metrics come from client analytics and name their source.
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Case Study: AI-Assisted SEO Audit & Reporting Automation
The Old Workflow: The Manual Audit Bottleneck Traditional technical SEO audits are notoriously labour-intensive. A thorough audit typically involves running a deep website crawl,…
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Case Study: Preparing a Travel Platform for the Next Generation of Search
The Challenge SafariPlanner.org operates in a highly complex travel category where user research paths are long, multi-faceted, and intent-driven. Prospective travelers evaluate destinations, wildlife…
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Case Study: Turning a Specialist Flooring Company’s Website into a Search and Conversion Asset
The Business First Flooring is a specialist South African flooring contractor providing high-craftsmanship timber services, including dustless floor sanding, floor sanding and sealing, parquet…
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Case Study: Scaling B2B Acquisition with AI-Assisted SEO Prospecting
The Challenge: The Bottleneck of Manual Prospecting. For many agencies, the traditional SEO sales process is inherently difficult to scale. Historically, the workflow required…
Results
How did client sites perform through the March 2025 core update?
Hitfire Digital’s client sites came through the March 2025 Google core update with conversions up on all four. Core updates are where weak SEO gets found out, so they are a fair test of the work.
| Client | Organic traffic | Visibility | Conversions |
|---|---|---|---|
| PPE supplier | +9.6% | +13.8% | +692.76% |
| Luxury alcoholic brand Seasonal dip, mostly in informational queries, while commercial traffic held. | -10% | +9.86% | +20.25% |
| Luxury furniture brand | +16.73% | +26.72% | +17.97% |
| Luxury wallpaper brand Visibility dropped because the strategy shifted to keywords that actually drove conversions. | +12% | -8% | +55.21% |
The common thread: consistent lead generation, revenue growth, and SEO that adapts to algorithm updates instead of reacting to them.
Visibility audit
Find out if AI answers recommend you, or your competitors.
The audit checks how your brand shows up across Google and the major AI answer engines, then tells you exactly what to fix first.