Services
SEO, GEO, AI automation and analytics services
This page compares Hitfire Digital’s four services, Technical SEO, GEO / AEO, AI Automation and Analytics, so you can see which one fits your situation and in what order they work best. Last updated .
How do the four services fit together?
Hitfire Digital offers four services that work as one system: Technical SEO makes a site crawlable, indexable and fast; GEO / AEO structures content and brand presence so AI platforms and answer features cite it; AI Automation removes repetitive reporting and operations work with n8n workflows; and Analytics makes sure every number used to judge the work is accurate. They are separate because most businesses need one of them first, not all four at once. The order matters when more than one is needed. Technical problems come first, because a page that cannot be crawled or indexed cannot rank or be cited, however good its content. Analytics comes early, because results cannot be shown without a trustworthy baseline. GEO / AEO and automation build on both.
Which service do you need?
Use the table to match your situation to a service. Each row links to the full service page.
| Service | Choose it when | What you get | How results are measured |
|---|---|---|---|
| Technical SEO | Traffic has stalled, dropped after a core update, or a migration is planned | A prioritised fix list ranked by impact and effort, then the fixes | Indexed pages, Core Web Vitals, organic conversions |
| GEO / AEO | Competitors are named in AI answers and featured snippets, and you are not | Answer-first pages, consistent brand facts, monthly AI visibility tracking | Mentions and citations for a fixed question set, snippet ownership, AI referral leads |
| AI Automation | Your team repeats the same reporting, routing or content tasks every week | Documented n8n workflows with error handling and human approval steps | Hours saved, error rate, lead response time |
| Analytics | Reports disagree, or nobody trusts the numbers | Audited GA4 and Tag Manager, reconciled conversions, one dashboard | Tracking accuracy against your CRM or back-end data |
Services
What does Hitfire Digital do?
Hitfire Digital helps businesses get found in Google and cited or recommended in AI answers, then measures and automates the work behind it. There are four services, and most clients start with one.
Technical SEO
Fix what quietly caps your rankings, from crawl waste to slow templates.
- Crawlability, indexation and site architecture
- Core Web Vitals and page speed
- WordPress migrations without losing traffic
GEO / AEO
Be cited or recommended in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews.
- AI visibility benchmarking for your priority queries
- Entity clarity across your site and the web
- Question-led pages with clean, quotable answers
AI Automation
n8n workflows that take repetitive marketing and operations work off your team.
- Lead routing and CRM updates
- Content briefs and publishing workflows
- Rank and citation monitoring with alerts
Analytics
Measurement you can trust, so decisions rest on real numbers.
- GA4 and Google Tag Manager audits and set-up
- Search Console and BigQuery reporting
- Dashboards your team will actually use
Process
How does an engagement with Hitfire Digital work?
Every project follows the same four steps in the same order, so you always know what is happening and why.
- Audit We benchmark where you show up today: rankings, crawl health, schema, and whether AI answers mention you.
- Prioritise You get a ranked action plan based on impact and effort, not a 200-row spreadsheet.
- Implement Technical fixes, content restructuring, schema and automations, built and shipped.
- Measure GA4, Search Console and AI visibility tracking, reported in plain language on a set cadence.
Case studies
Recent client work
Case studies are being written up.
FAQ
Questions people ask before working with us
What is GEO?
Generative engine optimisation is the work of getting your brand cited or recommended in AI answers from tools like ChatGPT, Gemini, Perplexity and Google AI Overviews.
How is AEO different from SEO?
SEO earns rankings in a list of links. AEO structures your content so answer engines can pull a direct, accurate answer from it. Good AEO sits on top of solid SEO. It does not replace it.
Do I still need SEO if people are using AI search?
Yes. Most AI search tools pull from the open web, and Google AI Overviews draw on Google’s own index, so crawlable, well-structured pages that already rank are still the foundation.
What does AI automation look like in practice?
Usually n8n workflows connected to the tools you already use: reporting, content briefs, lead routing, and rank and citation monitoring. See our AI automation services for what is included.
Do you work with clients outside South Africa?
Yes. Hitfire Digital is based in Cape Town and works remotely with clients in other countries and time zones.
Visibility audit
Find out if AI answers recommend you, or your competitors.
The audit checks how your brand shows up across Google and the major AI answer engines, then tells you exactly what to fix first.