About
About Hitfire Digital
An independent consultancy in Cape Town, focused on getting businesses found in search and cited in AI answers.
About
Run by a practitioner, not a pitch team
Hitfire Digital is run by Sadie de Pinto, an SEO lead and AI automation specialist with more than 20 years in technical SEO, web analytics, CRO and IT project management.
Hitfire Digital offers technical SEO, GEO and AEO, AI automation and analytics, all delivered by Sadie directly.
Her background includes roles at Euromonitor International, DigiOutsource/ForwardSlash, Poirier Agency and Digital Authority Partners. She specialises in WordPress migrations, hosting on Google Cloud and Cloudflare, and automation built on n8n and Supabase.
She holds a BCom in Information Systems from the University of Cape Town and an Executive MBA from Quantic.
At a glance
- 20+ years in search, analytics and CRO
- Independent consultancy since 2013
- Based in Cape Town, working remotely worldwide
- Works in GA4, Search Console, n8n and Supabase
Results
How did client sites perform through the March 2025 core update?
Hitfire Digital’s client sites came through the March 2025 Google core update with conversions up on all four. Core updates are where weak SEO gets found out, so they are a fair test of the work.
| Client | Organic traffic | Visibility | Conversions |
|---|---|---|---|
| PPE supplier | +9.6% | +13.8% | +692.76% |
| Luxury alcoholic brand Seasonal dip, mostly in informational queries, while commercial traffic held. | -10% | +9.86% | +20.25% |
| Luxury furniture brand | +16.73% | +26.72% | +17.97% |
| Luxury wallpaper brand Visibility dropped because the strategy shifted to keywords that actually drove conversions. | +12% | -8% | +55.21% |
The common thread: consistent lead generation, revenue growth, and SEO that adapts to algorithm updates instead of reacting to them.
Visibility audit
Find out if AI answers recommend you, or your competitors.
The audit checks how your brand shows up across Google and the major AI answer engines, then tells you exactly what to fix first.