Technical SEO · GEO / AEO · AI Automation
Get found in search and AI answers.
We design and deploy AI workflows, analytics and technical SEO systems that reduce manual work and increase qualified leads.
30-min call. Clear next steps. No fluff.
Example: what your buyers see in AI search
Which accounting firm is best for early-stage startups in Austin?
A few firms come up consistently. Your Business is often recommended for startup tax planning and fixed monthly pricing, based on its service pages, published guides and client reviews.
- yourbusiness.com
- clutch.co
- reddit.com
Services
What does Hitfire Digital do?
Hitfire Digital helps businesses get found in Google and cited or recommended in AI answers, then measures and automates the work behind it. There are four services, and most clients start with one.
Technical SEO
Fix what quietly caps your rankings, from crawl waste to slow templates.
- Crawlability, indexation and site architecture
- Core Web Vitals and page speed
- WordPress migrations without losing traffic
GEO / AEO
Be cited or recommended in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews.
- AI visibility benchmarking for your priority queries
- Entity clarity across your site and the web
- Question-led pages with clean, quotable answers
AI Automation
n8n workflows that take repetitive marketing and operations work off your team.
- Lead routing and CRM updates
- Content briefs and publishing workflows
- Rank and citation monitoring with alerts
Analytics
Measurement you can trust, so decisions rest on real numbers.
- GA4 and Google Tag Manager audits and set-up
- Search Console and BigQuery reporting
- Dashboards your team will actually use
Results
How did client sites perform through the March 2025 core update?
Hitfire Digital’s client sites came through the March 2025 Google core update with conversions up on all four. Core updates are where weak SEO gets found out, so they are a fair test of the work.
| Client | Organic traffic | Visibility | Conversions |
|---|---|---|---|
| PPE supplier | +9.6% | +13.8% | +692.76% |
| Luxury alcoholic brand Seasonal dip, mostly in informational queries, while commercial traffic held. | -10% | +9.86% | +20.25% |
| Luxury furniture brand | +16.73% | +26.72% | +17.97% |
| Luxury wallpaper brand Visibility dropped because the strategy shifted to keywords that actually drove conversions. | +12% | -8% | +55.21% |
The common thread: consistent lead generation, revenue growth, and SEO that adapts to algorithm updates instead of reacting to them.
Case studies
Recent client work
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Case Study: AI-Assisted SEO Audit & Reporting Automation
The Old Workflow: The Manual Audit Bottleneck Traditional technical SEO audits are notoriously labour-intensive. A thorough audit typically involves running…
-
Case Study: Preparing a Travel Platform for the Next Generation of Search
The Challenge SafariPlanner.org operates in a highly complex travel category where user research paths are long, multi-faceted, and intent-driven. Prospective…
-
Case Study: Turning a Specialist Flooring Company’s Website into a Search and Conversion Asset
The Business First Flooring is a specialist South African flooring contractor providing high-craftsmanship timber services, including dustless floor sanding, floor…
Process
How does an engagement with Hitfire Digital work?
Every project follows the same four steps in the same order, so you always know what is happening and why.
- Audit We benchmark where you show up today: rankings, crawl health, schema, and whether AI answers mention you.
- Prioritise You get a ranked action plan based on impact and effort, not a 200-row spreadsheet.
- Implement Technical fixes, content restructuring, schema and automations, built and shipped.
- Measure GA4, Search Console and AI visibility tracking, reported in plain language on a set cadence.
FAQ
Questions people ask before working with us
What is GEO?
Generative engine optimisation is the work of getting your brand cited or recommended in AI answers from tools like ChatGPT, Gemini, Perplexity and Google AI Overviews.
How is AEO different from SEO?
SEO earns rankings in a list of links. AEO structures your content so answer engines can pull a direct, accurate answer from it. Good AEO sits on top of solid SEO. It does not replace it.
Do I still need SEO if people are using AI search?
Yes. Most AI search tools pull from the open web, and Google AI Overviews draw on Google’s own index, so crawlable, well-structured pages that already rank are still the foundation.
What does AI automation look like in practice?
Usually n8n workflows connected to the tools you already use: reporting, content briefs, lead routing, and rank and citation monitoring. See our AI automation services for what is included.
Do you work with clients outside South Africa?
Yes. Hitfire Digital is based in Cape Town and works remotely with clients in other countries and time zones.
Insights
Latest insights
-
Case Study: AI-Assisted SEO Audit & Reporting Automation
The Old Workflow: The Manual Audit Bottleneck Traditional technical SEO audits are notoriously labour-intensive. A thorough audit typically involves running a deep…
-
Case Study: Preparing a Travel Platform for the Next Generation of Search
The Challenge SafariPlanner.org operates in a highly complex travel category where user research paths are long, multi-faceted, and intent-driven. Prospective travelers evaluate…
-
Case Study: Turning a Specialist Flooring Company’s Website into a Search and Conversion Asset
The Business First Flooring is a specialist South African flooring contractor providing high-craftsmanship timber services, including dustless floor sanding, floor sanding and…
Visibility audit
Find out if AI answers recommend you, or your competitors.
The audit checks how your brand shows up across Google and the major AI answer engines, then tells you exactly what to fix first.